Chris Masbernat

With so many brands in the world, from giants like Apple and Amazon, to small brands like mom and pop shops, it’s becoming harder for brands to stand out. In this article, I'll go through a strategic approach to find a brand name that pierces through the market noise.

Twenty years ago, brands used to push out content without any immediate feedback from their customers. Today, social media platforms have given consumers a way to talk to brands. As a result, brands and consumers engage in positive and negative conversations with each other every day.

In this article, I discuss the different approaches that some of the most beloved brands in the world use to position themselves in their market and how you can use these strategies for your brand.

When you’re building your brand, you’re forming a connection between your business and a specific group of people. A logo and a fancy brand identity alone won’t help you achieve that. You have to do the groundwork and create the brand strategy, which then becomes the foundation of your brand.

Nike's iconic swoosh logo and "Just Do It" tagline are universally known. Today, Nike's market cap soars over $200 billion, making it one of the most valuable brands in the world.