Botham Jean Christian Academy
The Challenge
Botham Jean's family approached us to create a brand identity for a school named after him that would reflect his creative and Christian values. Botham was an Afro-Caribbean PWC accountant who was killed in his own apartment by a Dallas police officer who thought she had entered her own and mistook Botham for a burglar. This caused a national uproar in the United States.
The solution
Since the founders wanted a brand that would embody Botham's values, we took the time to ask questions that would give us a clear picture of what Botham was like. From this, we discovered that Botham was a highly creative person and proceeded to create a strategy that would position the school as a place where creative children who don't fit in at traditional schools would thrive while learning 21st-century creative skills. The founders had only two requirements: the brand needed to include a crest to resemble a school, and the color red, which was Botham's favorite. The logo became a crest that is formed by Botham's initials. It's modern and distinguishes itself from traditional schools. We also came up with the tagline "Empowering Creatives," which strengthens the brand's position by giving the reader a quick glimpse of what the school does and who it is for.
DELIVERABLES
Brand StrategyBrand Identity Design
Brand Collateral
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