Jove – Case Study

Jove - Premium Anti-Aging Skincare

The Challenge

Jove is a premium beauty and anti-aging skincare brand based in Barcelona. The owners believed that their brand's image was low-end and did not reflect the quality of their products. In addition, the products had problems standing out on the shelves. Because of this, they were having trouble making deals with large retailers in Spain.

The Solution

After discovering the founders vision for the brand, we devised a strategy that would elevate Jove to the premium category of skincare. We rebranded Jove from the ground up during a two-month sprint, creating a clean logotype, minimalistic color palette, eye-catching packaging design, and cohesive marketing materials. Now, Jove's visual identity conveys a sense of purity, youth, and professionalism. Their brand resonates with a demanding female audience looking for the best in anti-aging products.

DELIVERABLES

Brand Strategy
Brand Identity
Packaging Design
Brand Collaterals

client

Jove

release date

Dec 2020

the creative process

How We Did It

Discovery & Strategy

We kicked off the project by having a discovery meeting to uncover the desired look and feel, understand Jove's business objectives, and map out their competitors. We then presented a strategic and creative direction to take before starting the visual identity design.

Brand Identity Design

We started designing the first sketches of the visual identity and choosing typography and color palettes that best conveyed the brand's personality. The visual identity drafts were narrowed down to the absolute strongest and presented with mock-life examples.

Packaging & Brand Collaterals

We then implemented the visuals into the packaging design and various marketing collaterals until the designs were aligned with the overall visual and market strategy.

Launch

After finishing the visual identity and packaging design, we delivered the final files in a cloud folder, including marketing materials and brand guidelines.

Testimonials

What Our Clients Say

"Maagnet was exceptionally responsive, collaborative, and professional. Beyond that, they were an absolute pleasure to work with. They successfully translated our verbal descriptions of who we were and which demographics we were targeting into compelling and appropriate visuals. We were very happy with the results they produced. I'd happily work with them again or recommend them to anyone else."

Michael Strong

Author, TEDx Speaker & CEO of The Socratic Experience

Jove - Premium Anti-Aging Skincare

The Challenge

The Solution

DELIVERABLES

client

release date

the creative process

How We Did It

Discovery & Strategy

Brand Identity Design

Packaging & Brand Collaterals

Launch

Testimonials

What Our Clients Say

our work

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