The Ultimate
The Challenge
The Ultimate is a clothing brand based in San Antonio, Texas that creates timeless, high-quality, and long-lasting clothing for men aged 25 to 40. The founders felt their brand did not resonate with high-paying customers, and was not being perceived as a premium menswear brand.
The solution
We devised a strategy to place them in the premium menswear category in the United States during the discovery sessions. We then created a brand identity that appeals to quality-conscious customers, as well as a web design with a seamless checkout process that is ready to be integrated into their Shopify store. We were successful in meeting both esthetic and functional requirements without jeopardizing business objectives.
DELIVERABLES
Brand StrategyBrand Identity Design
Web Design & Development
Brand Collateral
client
The Ultimate
release date
Jan 2021
the Process
how we did it
01
Discovery & Strategy
We kicked off the project by having a discovery meeting. We discussed the founders' desired look and feel, and objectives. In addition, the team at Maagnet performed extensive research on TUs competition and target audience. We documented our findings and presented a visual strategy and creative direction for approval.
02
Brand Design, UX & Copy
We started designing the first sketches of the visual identity and choosing typography and color palettes that best conveyed the brand's personality. At the same time, the team at Maagnet worked on the website's UX and copywriting in parallel.
03
Brand Refinement & UI
The visual identity drafts were narrowed down to the absolute strongest and presented with mock-life examples. We then gathered feedback and performed various refinements of the brand identity until it was aligned with the visual strategy. At this point we also started the UI design of the website.
04
Delivery
Once the UI and visual identity were approved, we delivered the final files in a cloud folder with detailed brand guidelines and various brand collateral.