Quinto Piso

The Challenge

Antonio Carrera, a well-known Spanish chef, approached us about creating an innovative and high-end tapas bar in downtown Madrid. He desired a brand identity that reflected his artistic personality as well as his distinct style of Spanish cuisine. A brand that would resonate with a clientele looking for the best and most exclusive tapas in Madrid, willing to pay a premium.

The solution

During our discovery sessions with Antonio, we uncovered his esthetic vision and business goals, and we devised a strategy that would elevate Quinto Piso to the high-end category of restaurants in Madrid. With Antonio, we created a brand that exudes elegance and formality through the logo, typography, color palette, and brand collateral. His brand identity now resonates with a demanding audience.

DELIVERABLES

Brand Identity Design
Brand Collateral

client

Quinto Piso

release date

Sept 2020

the creative process

How we did it

Discovery & Strategy

We kicked off the project by having a discovery meeting. We discussed Antonio's desired look and feel and his objectives. We also performed extensive research on local competitors and target audience.

Brand Design

We began sketching concepts and then presented the designs to narrow down to the strongest concepts that were aligned with the strategy and look and feel.

Refinement

We gathered Antonio's feedback and performed various refinements of the brand identity such as messaging, typography, color palettes, etc...

Delivery

Once the visual identity and brand collaterals were approved we delivered the final files in a cloud folder with detailed brand guidelines.

Testimonials

What Our Clients Say

"Maagnet was exceptionally responsive, collaborative, and professional. Beyond that, they were an absolute pleasure to work with. They successfully translated our verbal descriptions of who we were and which demographics we were targeting into compelling and appropriate visuals. We were very happy with the results they produced. I'd happily work with them again or recommend them to anyone else."

Michael Strong

Author, TEDx Speaker & CEO of The Socratic Experience

Quinto Piso

The Challenge

The solution

DELIVERABLES

client

release date

the creative process

How we did it

Discovery & Strategy

Brand Design

Refinement

Delivery

Testimonials

What Our Clients Say

our work

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