Reliance College
The Challenge
Reliance is a new residential college that offers a Bachelor of Liberal Arts degree. The founder approached us with the goal of creating a website that would resonate with students who want a college that supports free speech and where ideas can be discussed without censorship.
The solution
During the discovery process, we discovered the founder's desired esthetics and created a bold and confident website with clear messaging that set them apart from traditional colleges. Furthermore, we collaborated with Reliance's marketing team to develop a website that allowed visitors' emails to be collected through a downloadable brochure and donations to be made.
the creative process
How we did it
01
Discovery & Visual Strategy
We kicked off the project by having a discovery meeting. We discussed Marsha's website objectives and desired look and feel. We also performed competitor and customer research in order to create a website that stands out and resonates with its target audience.
02
Web Design
The Discovery phase guided the strategic design of Marsha's college website. We planned the site's content, created wireframes, wrote the copy, prototyped web interactions, and finally brought the design to life by using appropriate color palettes, imagery, and typographies that best conveyed Reliance's brand.
03
Wed Development
In collaboration with Reliance's marketing team, we built the site on Wordpress, customized the content management system so that Marsha's team could easily post articles on a regular basis, and made the site responsive so that it works smoothly on all browsers and devices.
04
Launch
We assisted in the site's launch after we tested it for errors and bugs and ensured it worked flawlessly.
