Six Minutes Late

The Challenge

The founder of Six Minutes Late, a fast-growing digital marketing agency specializing in PPC, funnel design, and automation, felt that his brand had not kept up with its growth, and needed a brand identity and website that would clearly articulate who they are now, what they do, and who they help.

The solution

We discovered something that would set Six Minutes Late apart from its competitors during our discovery sessions and competitive analysis. To begin, we noticed that almost all agencies' messaging contained cryptic language. It was difficult to understand the value they provided to their customers. Furthermore, while speaking with the founder, we discovered that he was a straight shooter when dealing with people, particularly his clients. He never promised outcomes he knew he couldn't help produce. This was something his clients appreciated, and as a result, he received referrals. Using this knowledge, the Maagnet team helped to develop of a strategy, brand identity, and web design that would position the company as a no-nonsense agency, always leading with honesty and being clear on what they can and cannot do.

DELIVERABLES
Brand Strategy
Brand Identity Design
Web Design
Brand Collateral
client
Six Minutes Late
release date
May 2022
the creative process

How we did it

01

Discovery & Strategy

We kicked off the project by having a discovery meeting. We discussed the founder's desired look and feel and his objectives. We also performed research on competitors and target audience.
02

Brand Design UX

We began sketching concepts and then presented the designs to narrow down to the strongest concepts that were aligned with the strategy and lin parallel started working on the sitemap, UX and copywriting.
03

Brand Refinement & UI

We gathered the founder's feedback and performed various refinements of the brand identity such as messaging, typography, color palettes. Once this was approved we moved on to give life to the web design through our UI process.
04

Delivery

Once the brand identity, web design brand collaterals were approved we delivered the final files in a cloud folder with detailed brand guidelines.
Testimonials

What Our Clients Say

"Maagnet was exceptionally responsive, collaborative, and professional.  Beyond that, they were an absolute pleasure to work with. They successfully translated our verbal descriptions of who we were and which demographics we were targeting into compelling and appropriate visuals. We were very happy with the results they produced. I'd happily work with them again or recommend them to anyone else."
Michael Strong
Author, TEDx Speaker & CEO of The Socratic Experience
M
our work

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